At first I found the device of using advertising blurbs and conversation tidbits too distracting but like real life I found myself filtering it out. That makes me think it was a pretty successful technique. Cutting down on the information overload helped me immerse myself into Brunner's future. The scary thing being that his future is starting to be our now.I had read The Sheep Look Up a few years back and found I liked Brunner's style. I enjoyed this one as much and found it a well written story that is only slightly dated. I'm going to put this on a reread soon list because there was so much going on that the next time I'll try and see what I missed.